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Make the Most of your Video


Video is dominating the marketing sphere⁠—no question about it. Videos are a consumer’s favorite type of content to see from a brand on social media.* While videos are more engaging, they do take up more time than just posting a picture. Edited videos are great quality, but make sure to integrate live videos in as well to add a more of a personal touch. 87% of marketing professionals use video as a marketing tool.* But do all of the professionals know how versatile videos can be for marketing purposes?

Using videos for multi-purposes is one of the biggest time-saving tips for content creation. Take a Facebook live video for instance; it can be repurposed in countless other ways. First of all, save the video and post it on LinkedIn or Instagram a day or two later. Then post the video to your YouTube channel. If you are sending out a newsletter the next week, add the video to your newsletter. You can also transcribe the video and add it as a blog on your website. Quote-worthy snippets can be used as their own Facebook posts as well. So now your one video has just become a weeks’ worth of material for your social media platforms. This helps soften the blow of the effort put into a video, because you can definitely get your use out of it. If you have a longer professional video uploaded to YouTube, cut it up into smaller sections and use them as Facebook posts or ads, and your struggle for finding content is over!

85% of all internet users watched online video content monthly on any of their devices.* This doesn’t mean you have to dedicate all your time to making videos though. Choose a filming day and film a few videos while you have all your equipment set up and then you will be set on content for a few weeks!

*Statistics gathered from: https://www.oberlo.com/blog/video-marketing-statistics

Sarah Stokes and her husband Chris Herzog, who are both former WEAU television news anchors, started STOKES|HERZOG, an advertising and public relations agency in 2014. The agency assists both local and global clients with all of their corporate business consulting, advertising, public relations, and marketing needs including video production, website management, graphic design, social media management, and overall marketing.