About Us


Stokes+HERZOG is a full service advertising, public relations and marketing company in Eau Claire, Wisconsin. We offer professional video production and graphic design to help you build your brand.

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Stokes+HERZOG is a full-service advertising, public relations, marketing and video production company based in beautiful Eau Claire, Wisconsin.

Sarah Stokes and Chris Herzog spent almost two decades working in television news. In that time, both reported, anchored and directed newsroom operations in several midwestern markets. They’ve also developed and produced promotional campaigns for selected stations.
It’s that experience that can help your business get noticed by the media and by your customers. Stokes+HERZOG brings a unique experience for knowing what media outlets are looking for and why some stories get noticed while others are ignored. Our skilled team has the talent to write those stories with the editorial precision of experienced journalists.
We can help you develop a marketing plan with emphasis on paid and free media exposure. As your off-site marketing department, we’re just as hands-on as an in-house team. We’re ready to handle any media crisis to help maintain your company’s reputation and your customers’ confidence in you.
We’ve earned the trust of tens of thousands of viewers over the years and we want to help you build your brand with potential and existing clients. From positive community relations and social media strategy to networking and advertising, we’ll help you build a better brand.
Our Team
Chris Herzog
Owner & Senior Strategist

Chris Herzog has a BS in Public Relations. Before starting the business, Chris worked in television news for 20 years as an anchor, producer, and reporter in Texas, Missouri and Wisconsin. He has won numerous awards for his work from the Wisconsin and Missouri Broadcasters Associations. As a strong advocate for Stokes+HERZOG clients, Chris uses his strengths as a strategic planner, a creative ideas generator and big-picture strategist.

In his free time Chris likes to see western Wisconsin from the cockpit of an airplane, explore the open road on his Harley and play a round of golf. He enjoys spending time with his two wonderful children and his amazing wife, Sarah.

Sarah Stokes
Owner & Senior Strategist

Sarah Stokes has BA in Journalism and Mass Communication with a minor in Political Science. Sarah worked in television news before starting Stokes+HERZOG with her husband. She is an expert in the areas of strategic planning, media relations, writing, editing, event planning, problem solving, on-camera talent, social media expertise, community relations and ad development.

Sarah loves to connect people to solutions. She pours her heart into time with their young son and daughter and has a huge heart for philanthropy. Sarah left TV news in 2013 to launch ownership of a women’s magazine called Queen of the Castle. Sarah grew the magazine to 7 times its size and sold the magazine in 2016 to focus more on the growing agency needs at Stokes+HERZOG. She loves flowers, time with friends and exploring the outdoors.

Michelle Rayburn
Account Manager

Michelle Rayburn has a BS in Nursing and a MA in Ministry Leadership. She has 14 years of experience as a professional writer and speaker, website consultant and social media expert. Michelle has exceptional creative abilities as well as strong skills in problem-solving, strategic planning, writing, editing, technology and social media and ideation.

In her free time, Michelle enjoys reading, tending her flower garden, and plunking out a tune and singing along at the piano. She also enjoys turning yard-sale finds into decorating treasures. Michelle and her husband have two grown sons.

Jake Hrudka
Creative Services Director

Jake Hrudka has a BA in Broadcast/Journalism, a minor in Kinesiology and an Associate degree in Graphic Design/Illustration. Jake manages all creative graphics and video content for Stokes+HERZOG. His outstanding talents include video shooting, editing, script writing, audio, lighting, graphic design, motion graphics and conceptualizing. He is efficient, effective and creative in his work for our clients.

When he isn’t producing videos, Jake enjoys taking in a concert, hitting the links, dabbling with the guitar, and spending time with his wife and two amazing children. He has a fondness for craft beer.

Taylor Pelissero
Account Manager

Taylor Pelissero has a BA in Mass Communication-Public Relations and a minor in Psychology from the University of Wisconsin-Eau Claire. Her writing and editing skills and her ability to problem solve make her a great asset to the team. She works on special event planning for our clients, as well as social media, client relations, website updates, and much more. Taylor's strengths include being driven to succeed, efficient in her work and inquisitive by nature.

In the summer you can find Taylor near the water, soaking up the sunshine with a good book, and in the winter you can find her somewhere warm. She loves finding a new TV show to watch on Netflix or working on her latest craft.

Amber Havnen
SENIOR GRAPHIC DESIGNER

Amber Havnen has a BA in Communications of the Arts (Graphic Design) and Studio Art (emphasis on painting) from the University of Wisconsin-Green Bay. She has 10 years of experience as a Graphic Designer and brings clean, creative designs to the table. Amber is detail-oriented and excels at designing highly professional and beautiful work for our clients, even in the tightest of deadlines.

Amber loves the great outdoors and, during the summer, you will find her hiking, playing tennis, kayaking or fishing with her husband. She is known for having an unhealthy obsession with popcorn and also enjoys scary movies, cooking, reading and singing.

Taite Schoettl
PR ASSOCIATE

Taite Schoettl is a junior at the University of Wisconsin-Eau Claire. She is majoring in Integrated Strategic Communication and minoring in Marketing. As a PR Associate, Taite puts her creativity and writing skills to work for our clients.

On hot summer days, you can find Taite floating down the river with friends or escaping up north where she enjoys boating, fishing, and paddle boarding with family. Taite enjoys reading, exercising, coffee dates, and binge watching new TV shows on Netflix.

Our Services
Advertising Concept Design
Graphic Design
Press Releases
Special Event Planning
Commercial Video Production
FAA Approved Drone Operation
Website Creation and Consultation
Marketing Analysis & Strategic Planning
Media buying
Media Relations & Training
Social Media Strategy & Execution
Spokesperson Services
Crisis Communications
Blog Writing
Writing Services
On Camera Talent Coaching
Social Media Photography & Graphic Design
Television News Consulting