About Us


Stokes+HERZOG is a full-service advertising, public relations, marketing, and human resources consulting company in Eau Claire, Wisconsin. We offer professional video production and graphic design to help you build your brand.

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Stokes+HERZOG is a full-service advertising, public relations, marketing and video production company based in beautiful Eau Claire, Wisconsin.

Sarah Stokes and Chris Herzog spent almost two decades working in television news. In that time, both reported, anchored and directed newsroom operations in several midwestern markets. They’ve also developed and produced promotional campaigns for selected stations.
It’s that experience that can help your business get noticed by the media and by your customers. 
With our proven marketing strategies, our team will help you develop a marketing plan with emphasis on paid and free media exposure. As your off-site marketing department, we’re just as hands-on as an in-house team. Our PR professionals are ready to handle any media crisis to help maintain your company’s reputation and your customers’ confidence in you. Need more qualified job candidates? Teaming your experience with the Stokes+HERZOG HR consulting professionals will give you the edge in reaching the best candidates first!
As a PR firm, Stokes+HERZOG brings a unique experience for knowing what media outlets are looking for and why some stories get noticed while others are ignored. Our skilled marketing team has the talent to write those stories with the editorial precision of experienced journalists.
We’ve earned the trust of tens of thousands of viewers over the years and we want to help you build your brand with potential and existing clients. From positive community relations and social media marketing to networking and advertising, we’ll help you build a better brand.
Our Team
Chris Herzog
Owner & Senior Strategist

Chris Herzog has a BS in Public Relations. Before starting the business, Chris worked in television news for 20 years as an anchor, producer, and reporter in Texas, Missouri and Wisconsin. He has won numerous awards for his work from the Wisconsin and Missouri Broadcasters Associations. As a strong advocate for Stokes+HERZOG clients, Chris uses his strengths as a strategic planner, a creative ideas generator and big-picture strategist.

In his free time Chris likes to see western Wisconsin from the cockpit of an airplane, explore the open road on his Harley and play a round of golf. He enjoys spending time with his two wonderful children and his amazing wife, Sarah.

Sarah Stokes
Owner & Senior Strategist

Sarah Stokes has BA in Journalism and Mass Communication with a minor in Political Science. Sarah worked in television news before starting Stokes+HERZOG with her husband. She is an expert in the areas of strategic planning, media relations, writing, editing, event planning, problem solving, on-camera talent, social media expertise, community relations and ad development.

Sarah loves to connect people to solutions. She pours her heart into time with their young son and daughter and has a huge heart for philanthropy. Sarah left TV news in 2013 to launch ownership of a women’s magazine called Queen of the Castle. Sarah grew the magazine to 7 times its size and sold the magazine in 2016 to focus more on the growing agency needs at Stokes+HERZOG. She loves flowers, time with friends and exploring the outdoors.

Taylor Pelissero
Account Director

Taylor Pelissero has a BA in Mass Communication-Public Relations and a minor in Psychology from the University of Wisconsin-Eau Claire. Her writing and editing skills and her ability to problem solve make her a great asset to the team. She works on special event planning for our clients, as well as social media, client relations, website updates, and much more. Taylor's strengths include being driven to succeed, efficient in her work and inquisitive by nature.

In the summer you can find Taylor near the water, soaking up the sunshine with a good book, and in the winter you can find her somewhere warm. She loves finding a new TV show to watch on Netflix or working on her latest craft.

Nikki Riedel
Client Relations Manager

Nikki Riedel has a BA in Science from the University of Wisconsin- Eau Claire.  Nikki has worked in Sales for 5 years prior to starting at Stokes+Herzog.  Her strong communication skills and passion for exceptional customer service makes her a great asset to the Stokes+Herzog team.

In her free time, Nikki can be found doing just about anything outdoors. She loves the Packers, a good book, and most of all spending time with her incredible family! She has an amazing husband, and 2 sweet children.

Michelle York
Lead Graphic Designer

Michelle York graduated from Concordia University, St.Paul in 2015 with a BA in Graphic Design. She worked at Tilka Design and Preston Kelly in Minneapolis before moving to Eau Claire with her Fiancé. She has a passion for the arts and loves to make a positive impact with her design.

In her free time, Michelle volunteers on the Education Committee for AIGA Minnesota, plays sand volleyball and enjoys walking her dog, Willie.

Jack Hajewski
Videographer & Editor

Jack Hajewski has a BA in Communicating Arts — Digital Cinema and a minor in Sports Management from the University of Wisconsin - Superior. He worked in television news for 5 years before starting at Stokes + HERZOG. Jack is detail-oriented, and is stretching his creative abilities and experimenting with new technology and tools which are constantly changing.

On his off-time, Jack can be found golfing, traveling near and far, watching Manchester City, catching up on Netflix and spending time with his wife, Nicole and two cats, Palmer and Tiger (Yes, they are named after professional golfers).

Lindsey Overby
DIGITAL MEDIA COORDINATOR

Lindsey Overby has a BS in Media Studies-Public Relations and a minor in Business Administration from the University of Wisconsin-Platteville. Lindsey works on all aspects of our clients’ social media platforms. She brings a fresh approach to pages like LinkedIn, Instagram, Pinterest, Snapchat, and Facebook. She stays on top of social media trends to leverage our clients’ brands in the most relevant ways.

In the summer, you can find Lindsey enjoying the lakes of Wisconsin, spending time with her family and friends, and enjoying the warm weather. She loves exercising, trying new recipes from Pinterest, and finding a great show on Netflix.

Camille Walter
Public Relations Coordinator

Camille Walter has a BA in Broadcasting and Journalism from the University of Wisconsin- La Crosse. Camille has experience working in the news industry where she enjoyed learning about videography, reporting and film editing.

In her free time, she enjoys spending time watching football with her boyfriend, running and exercising, and boating during the summer. She also loves cooking food and trying new recipes to share with friends.

Joe Grosskreutz
Graphic Designer

Joe Grosskreutz is a junior Graphic Communications student at UW-Eau Claire. He is originally from La Crosse, WI and also serves as a Graphic Design Intern for the Eau Claire Community Foundation.

When not busy at work or school, Joe enjoys spending time outdoors, making art in his free time, and traveling.

Kim Kapitan
PR Associate

Kim Kapitan is a Senior at the University of Wisconsin - Eau Claire. She is majoring in Marketing with a Professional Sales Emphasis.

When not at school or work, Kim enjoys spending time with friends & family, adventuring, and traveling. Kim enjoys finding a good show on Netflix, and it's her mission to find the best chai latte.

Our Services
Advertising Concept Design
Graphic Design
Press Releases
Special Event Planning
Video Production
FAA Approved Drone Operation
Website Consultation
Marketing Analysis & Strategic Planning
Media Buying
Media Relations & Training
Social Media Strategy & Execution
Spokesperson Services
Crisis Communications
Blog Writing
Writing Services
On Camera Talent Coaching
Content Creation